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Privacy and Cookies Policy


We use technology to optimise and improve the online experience of our website. For this reason, your data is sometimes recorded by us or by one of our partners through the interaction between your computer and our website. Such information could include (but is not limited to):

  • The IP address of your device (e.g. IP address of your computer, tablet etc.)
  • Information about your use of the website (e.g. time and date of your visit, referral URLs or page views);
  • Information about your device (e.g. type and version of your internet browser and version of your operating system).

    When this data is used, anonymised user profiles may be generated. Cookies may also be used for this purpose. Cookies are small text files which are saved locally by your internet browser when you visit our website. These cookies allow your internet browser to be recognised by our website when you visit our website again and data is required e.g. to remember which vehicle you last viewed. Where this has not been expressly authorised by you as the user, data collected by the aforementioned technologies cannot be used to personally identify the visitor to the website and will not be combined with personal information about the anonymised users.

On our website, we use data packages (small text files) called cookies. These cookies allow us to collect data about, for example, the navigation paths, number of visitors to our website or hits per page. We also record this information with the aim of making our websites even more user-friendly, effective and secure. Cookies are also used where necessary for the navigation and functionality of our website (e.g. for recalling which vehicle you viewed and suggesting more relevant news stories or product news articles based on that data).

The vast majority of cookies are so-called session cookies, which are automatically deleted when the website is closed.

If you do not wish cookies used on our website to be stored on your computer, then you may need to change your browser settings to either block cookies in general or to accept or reject them on a case-by-case basis. Please note that blocking cookies may affect the functionality of the website.


By storing which vehicle you last viewed, we are able to make recommendations about which of our stockists may be most relevant to you and we can also show you more relevant news articles / product information that may be of interest to you. This targeting is only used within the GFB UK website for the purpose of improving the site's relevance to each user.


We will only store data received and collected in the Member States of the European Union. We will take all reasonable technical and organisational precautions to protect your data from unauthorised use or unlawful publishing, deletion, loss or unlawful changes.


On our website we use ‘Google Analytics’, an analysis tool provided by Google Inc. (“Google”) for the analysis of websites. Google Analytics uses Cookies to analyse your website use. Cookies are small text files which are saved on your computer. The information about your visit to our website which is collected via cookies (including your IP address, which is anonymised before saving using the anonymizeIp() method so that it can no longer be associated with a connection) is transferred to a Google server in the USA and saved there.

If IP anonymisation has been activated for the website, only a shortened version of IP addresses from Member States of the European Union or the European Economic Area is transmitted to Google in the USA. Only in specific cases will the complete IP address be transferred to the Google server in the USA and shortened there.

On behalf of those responsible for this website, Google uses the information to analyse your use of our website, create reports about the use of the website for the website owners and to carry out other services connected to the use of the internet and this website. The IP address generated by your internet browser, which is an integral element of Google Analytics, is not mixed with other data held by Google.

You can prevent cookies being saved by changing the relevant settings in your internet browser. Please note, however, that the full use of our website may be limited in this case. You can also prevent data generated by the use of website cookies (including your IP address) being collected and processed by Google by downloading and installing the browser plug-in below. You can find the link here: https://tools.google.com/dlpage/gaoptout?hl=de

In no circumstances will GFB UK sell any of its databases to a third party.

See also, our full Data Protection Policy

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